Monthly Archives: March 2013

Products: Carmencita

Now this is how to make herbs and spices look cool. Manuel Estrada Design is responsible for redesigning the graphic identity of Carmencita. Now I don’t believe we have to hire a graphic design studio to have good design, but … Continue reading

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Corporations: Fujitsu

In 1923, the “Great Kanto Earthquake had destroyed much of the public infrastructure of Tokyo and Yokohama, including the telecommunications facilities. In its efforts to restore telecommunications services, the Ministry of Communications and Transportation (currently the Ministry of Internal Affairs … Continue reading

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Brands: Heinz

Heinz ketchup is the best.  No other ketchup tastes better with French fries.  And the design is iconic. According to the company website, founder “Henry John Heinz was very much the product of his parents, and the lessons he learned … Continue reading

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Mission Statement

Photo: © 1996 TriStar Pictures, Inc. All Rights Reserved. When I was in senior year of high school, I was inspired by the movie Jerry Maguire to write my own mission statement.  Well, I wasn’t exactly inspired, but I was … Continue reading

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Individuals: Thomas Edison & Serious Reading

In my last post, I focused on Thomas Edison as a businessman.  This time I will focus on Thomas Edison as a student: In school, the young Edison’s mind often wandered, and his teacher, the Reverend Engle, was overheard calling … Continue reading

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